5 Questions to… Asia Diaz, YELL Festival Director

5 questions to...

Event planner Asia Diaz has set up her own company, Magnum Opus Events, to have the freedom to dream up, design and deliver the events that matter to her. She stumbled across Art of Festivals when searching for street event planning tips, and I took the opportunity to ask her a few questions about YELL Festival, due to take place this summer in Shoreditch, London.

1. You’re planning a street festival right now. What is it going to be like?  

The YELL (Young Entrepreneurs Living in London) Festival is going to be a celebration of young entrepreneurs and new business owners in the city. Our aim is to create a fun, family friendly, carnival like atmosphere for all. We want to offer a platform for new businesses to display & trade their products, gain exposure, build and make contacts. There will be live music, entertainment, games, giveaways, food drinks and dancing. It’s set to be a great event!

2. What has surprised you so far in the planning process?

I’m still very early in the planning stages, but I have been very surprised and pleased at the feedback and positive comments I have received when explaining or discussing my idea. I’ve been taken aback by the amount of support I have received and how many others want to get involved! Another surprising find, is the amount of preparation that actually goes into a street festival. There are so many factors to consider that hadn’t occurred to me. My background is in events management, usually within established venues, so I never really had too much to do with trading licenses, planning permission and the likes. It’s a whole new world that I am rapidly learning about.

3. What are the greatest challenges that you’re forecasting along the way?

My greatest worry at the moment is getting everything done in time for the deadlines. This is my strong point in events planning, but now I will have to acquire a small team and be able to trust that they will deliver on time so that the whole operation can go to plan. I think that people management will be my biggest task during this project.

4. What other festivals and events do you attend – or would you love to attend – as an audience member?

Last year in June I went to the Rivington Street Festival, which also takes place in Shoreditch. It was a great day with a great party vibe and atmosphere. They had a lot of activities and entertainment and it really was an enjoyable event. I really like going to events that have features that you can take part in as opposed to just watching a show on stage. Interaction is always a lot more fun.

5. What would help you most right now?

A good solid production team, being granted the funds to make this all possible and the strength and sanity to push through any set backs that may follow!!

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Best of luck, Asia!

A website is in the pipeline, and in the meantime you can follow Asia on Twitter (@Asia_Diaz) to join the YELL Festival team and for all updates about other Magnum Opus Events opportunities.