I’ve just started to develop a new project for Jazz North tentatively called northern originals Phase 3, a follow-up to the consultation and pilot project I ran from 2013 to 2015, and right now I’m trawling the Internet archives to unearth policy and research documents about strategic planning and audience development for jazz and contemporary music. As this is something that could be useful to anyone interested in the future of jazz in the UK, I’ve listed what I’ve found so far below in chronological order from older to newer, and will add more as they emerge.
Jazz – the Case for a Better Investment
(Jazz Services, 1993)
A Policy for the Support of Jazz in England
(Arts Council England, 1996)
How to Develop Audiences for Jazz
(Morris Hargreaves McIntyre, 2001)
market research and industry conference
Contemporary Music Enthusiasts: How can we persuade people to try something different?
(Heather Maitland, Journal of Arts Marketing, 2002)
Guide to Getting Bigger Jazz Audiences
(Heather Maitland, Jazz Services / EMJAZZ, 2011?)
Rhythm Changes: Historical Overviews of Five Partner Countries
(Bruckner-Haring, C. & Whyton, T. (eds.), Graz, 2013)
New Music : New Audiences final evaluation report
(New:Aud European project, 2014)