The Cat’s Back

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Rebranded and animated a Victorian backstreet boozer in South West London.

Client: The Cat’s Back
Location: London, UK
Scope: Local
Type: Marketing, Creative Production
Year: 2014-2017

In October 2014 I took over a neglected Victorian pub with my husband, an experienced hospitality professional. I developed the strategic positioning, branding and local outreach, resulting in increased frequentation and industry awards.

Mission:

Relaunch a pub with a long and complex history to make it a welcoming and stimulating meeting place for locals. Create and manage all communications channels (website, Facebook, Mailchimp…). Animate the pub and generate word-of-mouth through a live music & film series, festivals and events.

Results:

Winner – Time Out Love London Awards – ‘Best Bar/Pub In Wandsworth’ 2017
Winner – Harveys Brewery –  ‘Best Innovation Pub’ 2015

TripAdvisor reviews – selection:

“Excellent theatre pub venue”
A great pub with a small theatre. Good food, good wine and attentive staff. Felt like watching a play in your own home.

“The best pub in the area”
I visited this place several times and always enjoyed. Food, drinks, and a performance from a local theatre were amazing! Nice and friendly place, will visit it again

“Excellent pub”
Went with a friend – such a cozy pub with a lovely fireplace! Great service and community atmosphere – so friendly and fun. Would always recommend. Truly feel it’s the best pub I’ve been to in a while.

“The Cat’s Back: This is a gem of a pub, and more…”
The Cat’s Back: This is a gem of a pub, and more so over the past year with a good food menu and lighting. We been for some saturday food, and enjoyed the last two visits. They have a cinema evening and live music – it’s just an all-rounder pub.

Key Skills:

Creative Production
Marketing
Community Engagement